Nokia’s Lumia color lineup is controlling your brain
Nokia’s Lumia color set was carefully selected for specific personality types
So, here I am skimming through my RSS feed and I see this story about Nokia’s Lumia smartphone colors being real indicators of our personalities. The big claim here is that we don’t actually pick the colors of our smartphones, rather, they pick us (um, ok?). This is what color psychologists believe.
Maybe you’ve heard this bit before. Some fancy-pants psychologist chimes in to let us know what colors say about our moods, or the way we think. The paint guy at Home Depot suggests that blue is good for an office, because it’s a calming color. Psychology 101 in college taught us that fast food restaurants—like McDonalds—stick with bright, bold hues for their interiors because they’re fast and slightly uncomfortable, and discourage customers from lingering.
Color psychologist Angela Wright told Nokia, “Every time you make a color choice, you’re making a statement about what’s going on in your head, even though most of the time you don’t know it. Around 80 percent of our color choices are subconscious.”
It’s interesting stuff, and hey, maybe it’s even true to a point. I mean, certain blues do make me feel more at ease. And bright reds definitely make me feel somewhat anxious. But I only feel that way when these colors are splashed on a really dominate item, like an entire wall, for example.
My Android case is a deep in-your-face red and you know what? It doesn’t say crap about my personality other than the fact that I maybe like deep in-your-face red. Prior to red it was pink. Before pink it was teal. Before teal it was white. Before white—brace yourself for this one—my phone was blinged out in little rhinestones (this was years ago, stop judging me). And even before that it was just boring old black.
Maybe that color psychologist would have something to say about all of this constant smartphone color-shifting I’ve been doing. Maybe it means I’m indecisive. Or maybe this is all just a load of crap and we really are in control of the smartphone colors we choose.
But in the spirit of 1970s throwbacks (mood rings, anyone?), let’s take a look at Wright’s smartphone color assessment. Here’s the Nokia Lumia color breakdown:
- Lumia in cyan: Congrats, Plato, you’re a thinker
- Lumia in white: You’re a regular Kate Middleton, the pure portrait of sophisticated
- Lumia in fuchsia: Rush Limbaugh is about to have it out with you, you angry lady (sorry bros, this color is apparently not intended for you at all)
- Lumia in black: Way to man up, you big, strong protector, you
In: Smartphone · Tagged with: Brain, color, controlling, lineup, Lumia, Nokia’s